When it comes to Search Engine Optimization and Marketing you have two clear choices.

You can pay a professional service provider or you can do it yourself (self-seo). 

Professional SEO Services

You need to lower your advertising costs without pouring money into the service itself.  It's hard to believe how many SEO / SEM Professionals look beyond the budget limitations that most small companies are chained to.  Smaller companies need a budget-wise means of getting to market and blowing 4 figures on a monthly Adwords campaign or SEO service isn't a practical choice for most of them. Large well established companies shouldn't be treated as a conduit to transferring wealth. They require proven advice that will lower ad spend while raising click through and conversion rates.

A quality SEO / SEM service provider should offer accurate, detailed, legitimate forms of opimization that are organic and search engine friendly.  Their marketing techniques should never break a search engines terms of service, harm the clients reputation, and MOST OF ALL, save the customers budget far beyond the cost of the services provided.

This is a simple formula to estimate the success of an SEO program. Divide the savings by the cost of the service.  If a provider charges $500 to save you $1000 this would be a 2:1 success ratio. Good SEO companies should be able to attain 2-3:1 ratios on low 4 figure per  month PPC campaigns previously being managed by a non-professional.

What should you look for before hiring an SEO and Search Marketing service provider:

• Optimization with an emphasis on organic, natural techniques.
• Open minded attitudes towards your unique situation. Good optimization isn't a cookie cutter affair and you know your business far better than we do. A good service provider will pick your brain for the key points of how your business runs. What your goals are against what the possibilities are.  If we fail to gain that understanding then it's impossible to optimize you effectively.
• Setting goals that are actually attainable. If you are told you can be #1 on the search engines for any keywords you choose...   Hang up, stop talking, RUN!
• Realistic timeframes to meeting the goals that have been set.  The web isn't static, but it is predictable.  Anyone with experience knows that the effects of changes take time to materialize.
• Service level contracts and not just a blank check. Ad management should be handled as a percentage of savings to billable service. Basic page optimization should be designed with reaching goals in mind and not as a flat fee. Cost of discovery and research should be based on estimating the time needed to build a  proper profile.
• Maintenance - A certain level of ongoing support and site monitoring should always be included in any optimization program.  Once the initial work is completed it's easier to maintain the site rather than letting it fall behind just to start over again.

The basic premise of good optimization is to save our clients budgets, not adding to their bills.

Free SEO or Do It Yourself SEO

No matter how you look at it, you'll have to put quite a bit of time and effort into the optimization process. There are no free rides, just free information. The goal of this website is to offer you good, timely, and proven strategies to developing a successful optimization and marketing campaign.  All of the strategies are search engine friendly so you won't get your website banned by using the techniques that are offered here. The information is free to use and our goal is to spread a better awareness of the proper use of website structure, content building, keyword targeting, and to introduce webmasters and developers to the basics of marketing. How to use targeted flat navigation and raise your search engine results positions through organic means. Designing balanced PPC/PPI ad campaigns to be a part of, and not the primary means to obtaining traffic. Effective use of techniques that will decrease ad spend while increasing conversions and profits (ROI). If you use only the Basic SEO strategies which are the building blocks of proper marketing skills, you'll see a decided improvement on any website regardless of niche.

We wouldn't mind if you'd spread our name around just a bit (we too have bills to pay).


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Thank You
From the SEOME Staff