| Microsofts BING Launched Early |
|
|
|
|
June 02, 2009 Everybody's talking about Bing today since Microsoft's new search engine launched 2 days ahead of schedule. The latest incarnation of the Microsoft search should prove to be useful at the very least. The layout seems hauntingly familiar with top bar links to shopping, images, videos and maps... Microsoft has made a virtual press kit available here: Microsoft today introduced Bing, a new search experience and consumer brand, outlining a new approach to helping customers use search to make better decisions. This “Decision Engine” approach focuses initially on four key user tasks and related areas: making a purchase, planning a trip, researching a health condition or finding a local business. The new service, located at http://www.Bing.com, will roll out over the coming days and will be deployed worldwide on Wed., June 3, 2009. Press Releases
Will this new engine shake up the way you do a search, probably not. According to Microsoft "We took a new approach to go beyond search to build what we call a decision engine. With a powerful set of intuitive tools on top of a world class search service, Bing will help you make smarter, faster decisions. We included features that deliver the best results, presented in a more organized way to simplify key tasks and help you make important decisions faster."Reviewer’s Guides
Is Google shaking in their boots? Will Matt Cutts and all of the other Googlites begin building baracades to help stem the impending flow of marketers heading over to Microsoft in an attempt to protect their beloved dynasty... could be. There are already a steady stream of articles hitting the SEO/Marketing waves about the whole surprise and shock of todays happenings. Matt was quoted in Web Pro News saying; "Congrats to @bing on the launch! Sad to see this not-so-relevant result at #4 for [matt cutts] though:"! Wow Matt, give them a break. I'm fairly certain that after the initial growing pains are addressed and algorthms tuned that once again relevancy will reign supreme. Cutts will obviously start pointing out the flaws in results and the shortcomings of Bing just as he did with CUIL. Being the official unofficial good son of Google, it's his job, no his duty to point out everything that is wrong with BING, and this will definately resonate throughout the industry. Huge crowds of search marketers and tech savvy people follow Matt, hanging on every word he graces us with. I admit I listen too Matt. All ribbing aside, this to me is exactly what this industry might need. The CUIL solution seemed to sputter almost the day it was opened up. Now we have a player in the game who can actually give Google a run for their money. Creating competition is always healthy for an industry which up till now has been cornered by Google. My conundrum is bittersweet because on one hand we have a company who smiles, gives you free software, shakes your hand just to turn around and feed all that data to businesses or worse, the government? On the other we have a company who (I despise and have for years) overcharges for hackable, buggy and memory hoggish operating systems. Will BING actually take a hefty chunk of Googles market? I have no idea what to expect from these search market changing events, however I'll be watching with eye's wide open... |