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Home About SEOME Optimization Case Studies APEX Voice Communications
SEOMe: APEX Voice Communications Case Study PDF Print E-mail





APEX Voice Communications - The Application Server CompanyAPEX Voice Communications was established in 1989 with its founding mission to build open, standards-based intelligent call processing systems. Our goal was to offer intuitive Service Creation Environments to free Service providers /Carriers from their dependence on closed, proprietary systems and put service creation capabilities into their own hands or those of independent developers. APEX launched its first product, the OmniVox® Intelligent Call Processor, a multi-service platform for the rapid development and deployment of enhanced services, that same year. OmniVox immediately won industry recognition, becoming the first authorized UNIX and Windows NT toolkit for Dialogic's (Intel) product line, and APEX quickly became an international presence through its numerous partners and deployments worldwide.

- In October 2007 SEOMe began managing APEX's PPC/Adwords, off page optimization and content guidance for their website. We were able to quickly cut ad spend substantially by better organizing on page content and keyword structuring. With the success of our efforts over the first 12 months we encouraged APEX to change their website over to a new content management system to make better use of search friendly URL's, paths and file naming. Based on the Joomla 1.5 CMS the new site launched in January 09 after 3 months of development. With an expanded focus on content and keyword targets, APEX has steadily climbed in organic search results and has hit 1st page (SERP) for more than 20 single keywords and phrases. PPC advertising accounts for between 30 and 40% of total traffic with the balance coming from organic search visits. PPC/Adwords costs have been reduced by over 65% with an increase in conversion rates and overall click through traffic. 

Since APEX Voice Communications is a global leader in the application server arena we have initiated "GEO Targeted Advertising" campaigns. GEO targeting allows us to better manage and analyse results from the various regions that the company serves. With a focus on steady traffic growth and brand awareness a larger potential cutomer base (worldwide) will be able to investigate, review, and consider the purchase of APEX Voice Communications products while at the same time keeping the costs of advertising below budget and effectively raising ROI.
 
Rankings:
ApexVoice.com Visibility 
December 2008 - New CMS/Website Goes Live First Page Top 20 Top 50
September 09  22  37  80

As of 11-03-2009
Keywords targeted;  ivr, sip application server, ivvr, network ivr, ivr application server, outbound ivr, video ivr, ivr application, interactive voice response, sip service delivery, service delivery platforms, service creation

1st page terms: IVVR, sip application server, network ivr, ivr application server, video ivr, ivr application, sip service delivery

Below 1st Page: outbound ivr #12 ivr #56 interactive voice response #47 service delivery platforms #24 service creation #17
 

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