Google Panda Update is striking again?

According to some WebmasterWorld thread, Panda has strike again. It has been a mixed message when it comes to the name, some people call it “Panda 3.0” and some others “2.1” while Google does not confirm that update.

Apparently, SEOs noticed some changes in the SERPs over the past few days, some minor impacts on rankings and then Google admitted to have tweaked the second “Panda” update.

Here is a quick overview of Panda:

-          First update: it was launched on February 24, with purpose to “take down” thin content sites. It has impacted 12% of the rankings in the US. The update was called the “Farmer” update.

-          Second update: it was launched on April 11, which impacted another 2% of searches in the US. That updated was released globally affecting all “English queries”.

-          Third update: not confirmed yet but apparently launched the first week of May and it only impacted a few searches according to the SEO world.

At SEOme, we advice you to check and crawl your site from top to bottom. Panda is all about Content so here are some tips:

-          Check all your crawling errors (you can either noindex or 301 those pages)

-          Crawl your site and remove all useless URLs (page with thin content, duplicate content…)

-          Make sure your content is relevant and brings value to the user (links pointing to the page or traffic could give you some indications)