| Term | Definition |
|---|---|
| 100 Http Status Codes |
1xx Informational
Request received, continuing process.
|
| 200 - HTML Status Codes |
Request received, continuing process. This class of status code indicates a provisional response.
|
| 300 HTML Status Codes |
3xx Redirection
|
| 400 HTML Status Codes |
4xx - Client Error
|
| 500 HTML Status Codes |
5xx Server Error
|
| A / B Testing |
This is alos known as split testing. Creating two (or more) versions of a webpage, website, product packaging, ad verbage.. etc which are used to test against one another. Let's say that you create a website with 2 pages selling the same product. By running analytics on each page you can determin which page (page A or page B) has the best response. This is a critical form of optimization. |
| Above The Fold |
A term used by the newspaper industry that refers to the portion of the paper visible in their delivered form. Newspapers used to be folded bottom to top rather than tri-folded as they are today. The term has been adopted by marrketers to mean the top portion of a webpage prior to scrolling down. Also known as the hotspot or prime space. |
| Absolute Link |
Absolute Link A link which uses the full URL of the page being linked to. Some links use relative link paths instead of the entire URL within the a href tag. Example of an absolute link: a href="http://domain.com/filename.html">Linked Text< Example relative link: a href="/../folder/filename.html">Linked Text< |
| Ad |
Advertisements usually for a product or service. In search marketing these are generally text, display (banners, images), video and in some cases sound files. |
| Ad Copy |
The main body of text displyaed below the title and above the url. In adwords this is the 2nd and 3rd lines each alotting 35 characters of space for the ad copy (including punctuation). |
| Ad Title |
The main title or "headline" of a contextual ad. In adwords, the first line which is alotted 25 characters (including punctuation). |
| Affiliate |
Affiliate marketing is the process of revenue sharing that allows merchants to duplicate sales efforts by enlisting others to market their programs or products. These affiliates attract additional buyers or prospects and earn the equivalent of a referral fee based on an action such as a purchase, filling out a form, or signing up new affiliates (viral marketing). |
| AJAX |
Asynchronous JavaScript and XML. A programming language that allows for the updating of specific sections of content on a web page without reloading the entire page. |
| Algorithm |
A set of simple instructions that combine to accomplish a task. Computer codes are algorithms. Search engines use algorithms to rank listings in response to a query (also called "search returns). Search engines guard their algorithms closely, as they are the unique formulas used to determine relevancy. Algorithms are sometimes referred to as the ”secret sauce.” |
| ALT Tag |
Also known as alternative text or alt attribute. An HTML tag (ALT tag) is used to provide images and anchors with a text description in the event that a text based web browser is being used. The images text description is usually visible while “hovering” the mouse cursor over the image. This tag is important to aid in the navigation of a site by the visually impaired. |