You have two choices when it comes to Search Engine Optimization and Search Engine Marketing

Paid SEO Services

Do you have a need to lower your advertising costs without pouring money into a service that is supposed to save you money?  It's hard to believe how many SEO / SEM Professionals look beyond the obvious budget limitations that most small companies are chained to.  Companies need a budget-wise means of getting to market and blowing 4 figures on a monthly Adwords campaign or SEO service isn't a practical choice for them. Larger established companies need proven advice that will lower ad spend and not simply as a means to redistribute the savings into a service providers bank account.

A quality SEO / SEM service provider should offer accurate, detailed, legitimate forms of opimization that are organic and search engine friendly.  Never breaking the terms of service, always building the clients reputation and MOST OF ALL, saving the customers budget far beyond the cost of the services provided.

This is a simple formula to estimate the success of an SEO program. Divide the savings by the cost of service.  If a provider charges $500 to save you $1000 this would be a 2:1 success ratio. Good SEO companies should be able to attain 2-3:1 ratios on low 4 figure virgin campaigns fairly easily.

What you should look for in an SEO service provider;

• Optimization with an emphasis on organic, natural techniques.
• Open minded attitudes towards your unique situation. Good optimization isn't a cookie cutter affair and you know your business far better than we do. A good service provider will pick your brain for the key points of how your business runs. What your goals are against what the possibilities are.  If we fail to gain that understanding then it's impossible to optimize you effectively.
• Setting goals that are actually attainable. If you are told you can be #1 on the search engines for any keywords you choose...   Hang up, stop talking, RUN!
• Realistic timeframes to meeting the goals that have been set.  The web isn't static, but it is predictable.  Anyone with experience knows that the effects of changes take time to materialize.
• Service level contracts and not just a blank check. Ad management should be handled as a percentage of savings to billable service. Basic page optimization should be designed with reaching goals in mind and not as a flat fee. Cost of discovery and research should be based on estimating the time needed to build a  proper profile.
• Maintenance - A certain level of ongoing support and site monitoring should always be included in any optimization program.  Once the initial work is completed it's easier to maintain the site rather than letting it fall behind just to start over again.

The basic premise of good optimization is to save our clients budgets, not adding to their bills.

Self Service SEO - Do It Yourself

The goal of this website is to offer you good, timely, and proven strategies to developing successful optimization and marketing tactics.  All information is search engine friendly, meaning you won't get your website banned by using the principles that are offered here. This service is free and the primary goal is to spread a better awareness of the proper use of website structure, content building, keyword targeting, and to introduce website professionals to proper marketing skills. How to increase the use of targeted flat navigation and raising your search engine results positions through organic means. Balancing PPC/PPI ad campaigns to be a part of and not the primary means to obtaining traffic. Effective use of tactics that decrease ad spend while increasing conversions and profits (ROI). If you use only the Basic SEO strategies, the fundamentals of marketing skills, you'll see a marked improvement on any website regardless of niche.

 

Site News

10-03-2008
The website has been made available with several chapters in the Basic SEO section.  The other sections including Advanced SEO and SEO Services will come online shortly. Forums have been initialized but will not be made available to the public for another month or so. 

We expect to do our full launch sometime early November, just in time for the holiday rush.

10-06-2008
SEO Articles added to the toolbar

10-29-2008
We are buiding a new network infrastructure. New servers have been integrated into our network and should be online within a week or so. This has resulted in pushing back the SEOMe launch. I am still thinking positively and we are looking forward to doing the full launch by the end of November.

Feel free to cruise SEOME and look for the rest of the site to be opened up very soon. Help us get the word out and to give this free resource a jumpstart by adding SEOME.com to your favorite social book marking site. 

Please send all inquiries to;

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Thank You
From the SEOME Staff